The Soft Design platform was established by Liliana Becerra in 2025 with the goal of developing and creating the future of sensory and emotive design through the exploration of new materiality, emerging technology and experiential interaction.

Liliana Becerra is an art and design curator, best-selling author and design visionary, working on soft aesthetic experiences. Through her consulting practice, her team advises clients on detecting and articulating intangible and ever-changing notions of meaning, value and semantics, into aesthetic elements that can be touched, felt, seen and perceived as an overall experience.

Her clients include industries such as, health and wellbeing, food and beverage, aircraft, space and automotive interiors, consumer electronics, home & office furnishings, as well as art museums, galleries and international design publications.

Liliana has over 20 years working as a professor and visiting lecturer in international venues, colleges and universities such as Royal College of Art, Art Center College of Design, Tama Art University, NABA Milano, Domus Academy, College for Creative Studies, Arizona State University, Lapland University, National University of Colombia and University of Chile.