soft

soft

  • soft design is an emerging language of emotional aesthetics where materiality and technology seamlessly converge to create new multidimensional interactions

  • in this area of integration, new sensory-driven aesthetics are experienced through immersive, almost magical settings

  • soft design expands beyond the five senses into a myriad of sensory inputs leading to subjective journeys of beauty, fascination and awe

The soft aesthetic experience finds a sweet spot when new materiality converges with ancient and new technology to create new experiential interactions.

The resulting experiences go beyond the physical and metaphysical senses to reaching the domain of the beautiful, the magical and the sublime.

FAQs

Is soft design just an aesthetic?

soft Design is more than a design language or an aesthetic style, it is also a creative philosophy and a platform for further exploration, research and development. The pillars and guiding principles are outlined in the book and we will continue expanding the knowledge as we move along.

What is the future outlook of soft design?

As technology develops, new scientific research is conducted and the field of experiential sensing continues to evolve, new frameworks for design must be created. Our book, our stories and our live events aim to lead and expand the conversation to establish new creative frameworks for soft Design.

How can I be part of the soft aesthetic revolution?

Join us! by becoming a member or by leaving us a donation, no contribution is too small. We will be building and uploading content into this platform as we get funded.

Also, if you are an artist, designer, scientist, engineering or visionary working in this field, please get in touch, we would love to hear about your projects.